The music video starts with a animated young girl walking into the screen which is a black background. This is followed by her speaking and the music starting which burst colour onto the whole screen. This could represent the isolation or loneliness Mika felt through his childhood until he found music which has brightened his life. The girl also says ' Hey, whats the big idea ?' showing a confident attitude that fits in with all of the bold, in your face colours. Most of the colours, shapes and items used are from the album cover, almost like the girl is walking on the poster or album.
The story appears to have the basics to the traditional story of Little Red Ridding Hood, with the little girl wearing red skipping along , followed by a wolf. Yet this has Mika's own twist on the tale. As the girl walks along the track , walking along with the beat, various objects such as sweets pop up with the lyrics on, this is good for the audience as they can learn the lyrics and its different from many other videos. The world that Mika has created could be seen as him regaining his childhood, as it is like a child's imaginary world with bold bright colours and sweets. The wolf is bouncing around the screen standing out against the bright background as he is black, automatically giving him a negative image. Like the album and poster, the video is great for an audience to watch as there is so much going on, every time you can notice something different and it tells a story, this is something i could try an incorporate into my music video. There are many little drawings that link to childhood stories such as a red apple with a bite out of it which could link to Sleeping Beauty, and a clock and teapot and tea cup which could link to Alice In Wonderland. There are also lolly pops that pop up linking to the title of the song. Its ironic that the scary wolf has speech bubbles saying love, there are several shots where his mouth is open and the girl is in the middle, so it seems he is about to eat the girl, followed by the wolf saying love. This shows how the girl isn't scared and that although the wolf appears to be scary, he isn't really and is actually loving.
Almost a minute into the video the girl comes into contact with a woman, synchronising with the lyrics about a mother , with this the girl looks up to the woman showing respect for the mother figure. The woman is a character from another of the songs 'Big Girls' linking the song together , therefor linking to the album. The woman also acts along with the lyrics warning the girl how 'Love's gonna get you down', this is followed by the girl falling and going past an old woman linking to the Little Red Ridding Hood story of the grandmother been in bed. Unlike teh story where the grandmother is eaten and scared by the wolf we see her with several, getting along together showing how Strong they are, again sending out the message of positivity through the song. The video continues showing different kinds of animals in pairs representing love as the girl continues her journey through the fascinating world then the girl is on her own, on a black screen. Again as soon as she begins to sing images that appear to be lights of words and shapes appear showing that music is the light. After this it is revealed the the wolf is Mika, which could show that he has wanted to have a strong image to maybe appear scary on first impressions, but show that all is not as it seems and that he, like the wolf int his story, is fun and loving. After this the screen is full of colour and images off the album and all the characters are dancing together showing the unity and love.
This video has given me some inspiration for my own music video. Like this video I would like to tell a story, I also like the use of colour throughout. This video has also shown me how much freedom I could have if I decided to create an animated music video, I could create any event i could imagine in contrast to creating a realistic music video with people. I also like that it isn't a video where you can see the artist constantly singing throughout, and that Mika isn't the main focus.
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