The Saturdays "Up" video

The video is very stereotypical of the pop genre. The establishing shot shows all of the band members and they are doing dance moves. The following shots flip between members of the band that look serious which links to the edgy beat, and of their legs, adding voyeurism that often appears in pop videos. These do, however, show the different colours of the band through the colour of their tights representing which member of the band they are. The video is fairly modern and up beat through the visual effect of moving blocks. The sharp movements or dance movements fit in with the beat. The women are all stamping which makes them appear powerful with their body movements and facial expressions. At the time of the video been released, the band were fairly new and the use of colour was a great way of giving them an identity, so that the audience can associate them with a colour. The shot of the coloured microphones adds to this as they have their names on, which is great way for the audience to learn who the band members are. This is a concept that I like and could use it in my video. There are many close up shots off the women which shows them wearing make-up, and along with their clothing of dresses, they represent a stereotypical feminine attractive image. The background is clear through visual effects but changes through the colours of each band member. There are moments of fake lighting which adds to the glamorous image. There are also sexual shots such as the camera placed between their legs so that their legs frame the image. The band members also show accessories to match their colour which also adds to the feminine image. There are many transitions and editing effects that keep it upbeat to link in with the genre. All the dance moves are sharp and edgy adding to their new, modern and young image. There are shots of the band members falling which is dramatic adding to the genre, however this is ironic as the song is called "up." Some of the shots are repeated which emphasizes them, such as taking off items of clothing linking to the "sexy image" they portray and keeps in pace with the song. There are no high angle shots they tend to be central which could represent equality between the band and they do try to maintain a dominant powerful female image throughout.