I saw an advertisement for an single from The Saturdays in an old magazine. The band are best known for their pop music and throughout their debut year they used a theme of each having a colour, making them each individual. This is a concept that I could use throughout my project, as you can see on this cover, it has proved very effective in standing out. The photo has almost a black and white theme with elements of blue, even the band members are in black and white apart from the bright colours of their clothing. This device makes it obvious to the audience what genre it is as pop is associated with colour. The coloured dresses are also used in the video of the single so they link together, giving each band member a consistent identity of a colour.
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