The video begins with the title of the song on an old record which is rotating which is seen as old fashioned in the music industry today, this is later accompanied by the start of the song which also has a quirky old fashioned feeling to it, adding to their unique image and linking them to the indie genre. This is then followed by a cartoon animated scene showing the bands name and the song title in a a bold cartoon style font. The following images are typical of a cartoon strip showing the band members as tough super hero's. This is different from other music videos in the industry as it is creative and doesn't focus on how good the band look. It also introduces the band members as super hero's with quirky names which are humorous such as 'Mighty Martin'. This then switches to filming in real life with the band in person. The surroundings fit in really well with the story line and the theme really well, with it appearing as if they are in a cave and test tubes in the background creating an atmosphere. The first band member enters with lip synchronizing and he picks up his guitar and begins to play it along in time with the music.
The genre is shown through the clothing that the members of the band are wearing, the lead singer is wearing a bright orange shirt which stands out and is a fun vibrant colour, however he is wearing this in a smart way with a tie which shows his quirky side, contrasting the other boy bands which have a 'bad' image and wear their shirts hanging out. The audience can see the lead singer singing to something and the following shots are of half a tied up body on the left hand side of the shot, with a full body view of the lead singer looking up at the tied up man singing. This shows that the hero tied up is admired by people and people see him as a hero which he is, however, ironically the lyrics and the facial features of the band disagree with this. This is again a funny scenario and the shots used and the fact that he is singing to the hero created suspense as the audience wants to see his face. There are many zoom shots used to show props such as 'Mr A Merchandise' which add to the story line giving it that quick upbeat action feeling like a super hero film would. There are many close up and medium shots of the band and their instruments which is typical of any music video . The humour continues throughout the video which adds to the likely hood of it been associated with the indie pop genre and will attract the target audience. An example of this is a long shot of 'Mr A' tied up above the floor trying to get himself free.
The music and the shots collaborate will together, moving at the same pace , with the shots getting faster as the music does. There are many shots of the lead singer looking into the camera which involves the audience as if he is singing it to them, he looks very passionate and act well about what he is singing and acting as if he has hatred toward the hero character which links in with the story line and lyrics. Then, editing is used to see a newspaper fly up which is very stereo typical of a super hero film or cartoon, this has a tag line on similar to 'Who will help us now?', following this is a pan shot of the bands super hero costumes, representing them as the answer. The costumes all have a H on to represent The Hoosiers, this occurs in the video at several stages such as the light in the air relating to Batman and on the record at the beginning of the video. Again linking to a super hero film, there are close up shots of them putting the finishing touches of their outfit on such as gloves,hats, masks and a cape, again funny elements occur as they are sarcastic with one of them pulling the costume out of an uncomfortable area, this again links them to their audience as it is what an ordinary every day person would do, and is something you would never see on a serious super hero film.
A high angle shot is used to show the transformation of them becoming super hero's, looking up at them as they pull a stereotypical hands on hips super hero pose, showing their power and dominance. The band are obviously having fun and been sarcastic using props such as superhero merchandise and playing around with test tubes, this again suits the genre. CGI is used in the editing process when the blue print plans come to life, this helps the audience understand what the band are thinking. The sarcasm is humerous and continues futher by there been several shots of the band doing huge weights, using guns which have CGI bullets to shoot Mr A, also haveing a pun of 'Hoosier gonna call?' by the phone, realating to the Ghost Busters. The screen then split into two having each side for both of the people on the phone. The tempo of the song slows as does the video with the band edited as flying in the shy slowly in a triangle position showing power and as they group together unity.The storyline also end humerous by the band saving a cat and fighting with burglars. The burglars are dressed very obviously which is also an element of sarcasm but helps to tell the story for the audience, whilst fighting, in a cartoon style words such as 'Kapow' pop onto the screen. There are more stereotypical superhero ideas that occur when the band get the key to the city. Finally there are shot transitions that appear similar to comic book pages turning, linking to the theme.
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