Alphabeat Video

The first 4 seconds of the video synchronise with the beat of the song and has a few quick shots, this sets the scene for the audience and also involves the as it appears as if they are with the band on we later find out to be a traveling minibus or van. Following this there are close up shots of members of the band singing along to the music, and also shots of the van , the shots almost suggest they are been spied or secretly watched from a distance which could represent their new found fame. The camera shots switch fast and the type of shot appears to be hand held when switching between the members of the band which shows the bands fun and up-beat image. It also shows the bands unity as its not only the lead singers shown, but other band members too. There are shots between the two lead singers, sing to each other which is a contrast to the usual singing to the camera, this again shows the unity and that the band are laid back and just having fun. The lead female also links her actions to the lyrics when they say "white hair" and she messes with her own hair as it is white. There are several long shots of the band just running through the wood carrying balloons. This could suggest many things, one is that they are just simply having fun, they are doing this in a natural environment as it feels natural to them , they are different from other bands as they aren't doing a rehearsed dance routine in a fancy studio, they are just been themselves and quirky. The area also appears to be in the country that they are originally from which could shown them acting themselves, feeling at home. It could also show them running to something, which is further supported by shots of feet, showing everyone joining in for what could be a party. Balloons suggest a party atmosphere but could often be perceived as childish, the colours could also show this as they are bright and vibrant which fits in well with the genre and image of the band. There are many group shots showing them all together, sometimes in a straight line showing their unity and equality, their movements also sink with the music and lyrics. The shots are not all main singers and some are of what appears to be one member of the band, however other members pop out from behind them , representing them as one person, showing the band been close together, this also allows all of the band members so show themselves and their individuality. The band portrays a fun loving atmosphere by just having fun, juggling and having no cares in the world. There are many quirky ideas that I could use in my music video such as a long shot of one person walking past a tree, but coming out as another person at the other side, this links to the lyrics 'tricks' and also has elements of humour as one man comes though the other side almost naked. This is entertaining and the man is only covered up by a record which shows the bands 'retro' unique image, it could also show that all he cares about is music. There are some low angle shots of the whole band which shows they are respected and looked up at or could show their power. Contrasting to other music genres and mainstream bands, they differ through their clothing as they are wearing fancy dress clothes on many shots which shows that they are not that serious and can laugh at themselves. There is again a sudden burst of shots showing the band running and another shot of feet walking together, this shows a different scenery of sand without the audience having to actually see a beach. The running represents the the excitement the band are feeling or just their happiness over the amount of fun they are having. After this there is a shot of the top of a hill and you can just see glimpses of the band, this is in slow motion syncing with the song which has slowed down at this point. Yet again there are more long shots of the band together on the edge of the sea, this shows them doing a basic dance, which isn't perfect again adding to their perfect image and showing that they don't care if they are not perfect like other bands in the music industry. These group shots also link to the title of the song 'Fantastic Six' as there are six members of the band, these shots show them having fun, splashing in the sea. They sometimes act dramatic but in a humorous way and it also has sarcastic elements such as inflatable palm tree's which they are having fun kicking down. The whole video is as if they are just a group of friends having fun together, messing around and not taking themselves seriously, such as shouting the lyrics at the camera, not caring if they look silly or stupid, embracing their own image. There is also a man dressed up as a police man which links to the lyrics 'Weltpolizei' which means police in German . The video also tries to include the audience by having hand held camera, this proves very effective at points when the band are jumping up and down and it appears as if the camera is doing the same, almost as if the audience are there with them. Overall the video is fun and upbeat, showing a group of friends been themselves and having fun.